In product-driven industries such as manufacturing, retail, construction, and fashion, catalogs do more than list items. They connect teams, guide buyers, and shape how products reach the market. Yet for many companies, keeping them accurate and on brand feels endless. Marketing teams chase prices in spreadsheets, redesign pages from scratch, and export the same PDF version after version. One small change, a color, a feature, a price can cause confusion across regions and slow down every launch.
At Catalogy, we speak with marketing and sales leaders around the world. Their stories sound familiar. They spend hours updating catalogs in tools never meant for constant change. Every update means another round of copying, fixing links, and rechecking prices. They know accuracy matters, yet the systems they use haven’t evolved in years. The result is slow launches, outdated PDFs, and teams that can’t stay aligned. That’s why more companies now automate their catalog process, connect their product data, and work together in real time.
The next six stories show what happens when companies stop fighting with static PDFs and start using automated catalogs that actually work. Each faced a different challenge tight deadlines, global teams, complex data—but all reached the same point of clarity. Their catalogs now update fast, look consistent, and finally move at the same pace as their business.
Catalogy is powered by Flipsnack — the technology behind some of the world’s most recognized brands.
Electrolux is a global name in home appliances, with thousands of products shared across regions and retail partners. For years, their printed and PDF catalogs slowed everything down. Updates took weeks, sometimes months, to reach the market. Each language or design tweak meant new files, new rounds of review, and high print costs. What should have been a simple update became a full project every time.
When Electrolux shifted from print to digital catalogs, everything became faster. Their main product database linked directly to branded templates, so regional teams could create local versions in minutes, with product details and visuals added automatically. The design team in Sweden kept full brand control, while local markets gained the freedom to publish and update quickly. The process became smoother, greener, and far less dependent on manual design work.This kind of setup is now common among global manufacturers. It shows what happens when teams connect their data to digital catalogs that update themselves—exactly the kind of automation Catalogy helps enterprises build.
The shift paid off fast. In just one year, Electrolux achieved:
As their digital marketing team explained, the new catalogs keep the familiar look of print but work with the speed of digital. Every update supports their sustainability goals by cutting waste and reducing shipping. What used to feel like a constant struggle is now a streamlined process that saves time and strengthens their market position.
For Pandora France, keeping product catalogs up to date was a constant race against time. With more than 1,500 jewelry pieces and six new collections each year, the old system simply couldn’t keep up. Every change meant reprinting huge binders and shipping them to hundreds of stores. By the time they arrived, many were already outdated. Store teams often worked with old prices or missing products, while marketing rushed to fix last-minute updates.
When Pandora switched to digital catalogs, everything became simpler. Their team built a single online hub connected to live product data. Store staff could see the newest prices and collections instantly on any device. Barcode search and easy filters helped associates find items fast and guide customers through the perfect choice, right at the counter.
They started simple, placing QR codes in stores so shoppers could instantly scan and browse catalogs in their own language, with a clean, interactive layout and clickable hotspots for more details. The results were immediate:
Going digital changed how Pandora’s stores worked every day. Updates that once took weeks now happen in minutes. Each shop opens the same bookshelf of catalogs, always synced and current. For the retail excellence team, the benefits went beyond speed. The new catalogs became part of the brand experience personal, responsive, and easy to use for both staff and shoppers.
Kishigo makes high-visibility safety gear for construction and industrial crews. Their customers, contractors, safety managers, and procurement teams need clear, accurate data on every product. That means fabric details, compliance codes, and certifications must be easy to find. Before moving to digital catalogs, Kishigo relied on long printed PDFs with hundreds of SKUs. Updating even one product meant exporting the whole file again, often delaying releases for weeks.
Creating their digital product catalogs, Kishigo had the following results:
The result is simple but powerful. Customers can now view real-time data in a clean, mobile-friendly catalog that always feels current. Sales teams share one reliable version, building confidence and cutting mistakes when quoting. What started as a compliance task has become a way for Kishigo to build trust and stand out in a crowded market.
Cantia is a furniture and home décor brand based in Mexico with a huge range of products, many not displayed in stores. The marketing team had a hard time keeping catalogs current while managing dozens of retail locations. Print updates moved slowly, and store staff often couldn’t see the full product line. That gap made it easy to miss sales and hard to give customers the best options.
When Cantia switched to digital catalogs, their entire workflow changed. They used a Google Sheets link to pull product data straight into catalog pages, so every SKU stayed connected and up to date. In stores, large screens showed the full catalog where shoppers could browse colors, sizes, and finishes, then place orders on the spot. The marketing team could push updates instantly from the cloud, keeping every branch accurate without extra work.
The impact showed up fast. Customers spent more time browsing, exploring collections that weren’t even on display. Sales teams used the digital catalog to suggest matching pieces and complete rooms, boosting upsells with ease. Consistent design kept every version on brand, and automation removed the repetitive work. What started as a catalog soon became a digital showroom that connected in-store and online shopping.
Cantia’s leaders now see their digital catalog as the core of their retail strategy. It links design, data, and customer experience in one smooth system. The approach has drawn attention from other furniture and décor brands that want to modernize the same way.
For a fast-moving retailer like Decathlon, product updates and promotions never stop. Printed catalogs just couldn’t keep up. Once they went to press, mistakes stayed put, and mid-season changes were impossible. Marketing teams in different regions spent hours trying to fix outdated PDFs and align product details that no longer matched.
By moving to digital catalogs, Decathlon gave its marketing, merchandising, and retail teams one shared workspace. Everyone could create, review, and publish in the same place without waiting for long email chains. Each catalog pulled live product data, so prices and stock updates appeared right away across every store. Team leads could also see which pages drew the most clicks or wish-list saves, helping them plan smarter promotions.
The move to digital made an immediate difference. Marketing teams now spend about 40% less time managing promotions, and print costs dropped fast. Customers noticed the change too. They can browse the newest offers anytime, on any device, through clean, interactive catalogs built for both mobile and desktop.
By bringing all teams into one shared system, Decathlon made catalog production faster and clearer for everyone. Marketing, data, and retail now move together instead of in separate steps. Pricing stays current, and every version looks consistent across regions. Each catalog now feels alive, reflecting how quickly the brand adapts to new products and campaigns.
Across all six companies, one pattern stands out: automation replaces repetition with precision. When teams stop rebuilding catalogs by hand, everything speeds up and errors fade away.
These brands didn’t just modernize their catalogs. They changed how product information flows through their entire business. Marketing, sales, and operations now work from one live, shared version the kind of alignment that drives faster launches and steady growth.
Catalogy isn’t about turning a PDF into something prettier. It’s about freeing teams to build, update, and share catalogs that stay in sync with their business every day. The platform links directly to your product data, updates details automatically, and keeps everyone—from marketing to sales—on the same page.
In industries where speed defines success, automated catalogs become more than a marketing tool. They act as core sales infrastructure. The companies you’ve read about no longer spend their time fixing files. They run faster, stay consistent, and make decisions with confidence backed by live data.
Brands like Electrolux, Pandora, and Decathlon have already left behind the endless cycle of updates and reprints. They now run on digital catalogs that update in minutes, stay consistent across teams, and give sales a clear advantage.
Catalogy brings that same freedom to your business. It connects your data, design, and distribution so every catalog stays current without extra work.
