Every product marketing or channel manager in manufacturing and retail knows this moment.
The product feed is done, the print deadline has passed, and then the pricing team sends new numbers. Overnight, the “final” PDF is out of date. Sales reps keep sharing the wrong version, and leadership wonders why a brand-new catalog already has errors.
This happens again and again. Static PDFs confuse. Spreadsheets multiply. Teams waste hours fixing problems that automation could stop before they start.
This is catalog chaos. It quietly damages sales, weakens brand trust, and lowers team confidence.
Forward-thinking companies are changing the game. They know the old way no longer works.
The future lies in data-connected e-catalogs that update automatically from your data sources and reflect every change in real time. Instead of falling behind, your catalog keeps up with the market.
In manufacturing, retail, or wholesale operations, catalog production feels endless.
Every product update triggers a domino effect of manual corrections, marketing edits in InDesign files, design re-exports PDFs, sales re-sends links, and somehow, three “final versions” circulate simultaneously.
The pain is measurable:
We’ve all been there, sending “the latest one” only to discover another revision ten minutes later. What should be a controlled workflow becomes an endless reaction loop.
An e-catalog is a digital catalog that showcases a company’s products or services in an interactive, searchable format, supporting online orders, quotes, and real-time updates.
Unlike static PDFs, modern e-catalogs are live, data-connected experiences that sync with your existing systems, enable team collaboration, and measure engagement.
Catalogy leads this transformation for product-heavy enterprises, replacing outdated files with interactive, always-current catalogs that update automatically, integrate with tools like ERPs, PIMs, or CRMs, and turn product content into a true sales enablement engine.
Enterprise catalog management no longer belongs in the design tool folder. It belongs in your data infrastructure, connected to your PIM, ERP, or spreadsheet systems, where information already lives and changes.
When catalogs sync with that data, they stop being static documents and start functioning as live product ecosystems. Updates no longer require design cycles. They simply appear.
That’s the foundation of true catalog automation.
Managing catalogs shouldn’t feel like putting out fires. Catalogy is built for teams balancing product speed with accuracy, marketing managers, channel leaders, and sales enablement pros who don’t have time to rebuild the same file every time pricing, specs, or inventory change.
Instead of forcing you to learn a new system, Catalogy works with the tools you already use. It automates repetitive tasks, removes bottlenecks, and transforms catalogs from static design files into living, high-performing assets.
Catalogy isn’t a “nice-to-have” design tool. It’s the category-defining platform for data-connected, always-accurate product catalogs, a foundation for faster launches, fewer errors, and measurable sales alignment.
Modern enterprises don’t need to rebuild from scratch, they need the right architecture. Catalogy becomes the connective tissue between product data, creative design, and sales execution. Here’s how leading teams structure their catalog ecosystems with Catalogy at the center.
Integrate product information from your ERP or PIM systems through custom connectors, or link instantly via Zapier, Shopify, or even WhatsApp workflows. Once connected, every product update, pricing, SKU detail, or image syncs automatically across all catalogs. No duplicate data, no manual uploads.
Upload brand-approved templates and define layout rules once. Lock global brand assets, fonts, and logos, while allowing regional teams to adapt localized content. The result: visual coherence across markets without creative bottlenecks.
Catalogy’s automation engine fills in thousands of product fields, descriptions, dimensions, specs, directly from your connected data sources. Marketing and design teams recover hours weekly while eliminating SKU-level errors.
Assign granular roles for designers, category managers, distributors, and regional teams. Each profile can access only specific materials, product lines, or branded assets, ensuring data privacy and eliminating cross-market confusion. Built-in approval workflows guarantee every update passes through the right stakeholders before publication, maintaining governance, compliance, and brand integrity across markets.
Distribute instantly via private links, embedded viewers, QR codes, or WhatsApp share. Catalogy manages permissions, analytics, and version control, keeping teams aligned while protecting sensitive pricing or product data.
Advanced analytics reveal exactly how buyers and partners interact with your catalogs, what captures attention, what drives action, and where interest fades. Catalogy doesn’t just report engagement; it transforms interaction data into strategic insight.
What teams can measure inside Catalogy:
All insights feed directly back into your connected systems PIM, CRM, or ERP, turning every catalog into a living data asset that evolves with your market.
Choosing Catalogy it’s about transforming how your team builds, manages, and monetizes product information. Every implementation delivers measurable operational efficiency and commercial impact.
Here’s what that picking Catalogy as your e-catalog solution looks like in real terms:
Catalogy automates catalog generation directly from your product data. No more rebuilding layouts or reimporting CSVs every quarter. Teams can generate thousands of product pages in minutes, standardize templates, and push updates instantly.
What once took weeks of coordination across departments now happens in a single synchronized workflow, cutting production time by up to 70%.
In product-heavy industries, accuracy isn’t optional; it’s brand protection. Catalogy connects directly to your data sources (ERP, PIM, or spreadsheet), ensuring that every change to a price, a SKU, or a technical spec syncs automatically across all editions. Your customers, resellers, and sales teams always see the correct version.
3. Secure and controlled catalog distribution
Catalogy gives you complete control over who sees what, and when. Share catalogs privately with distributors or sales partners, lock specific regions behind passwords, or publish public versions for marketing campaigns.
Advanced permissioning ensures compliance and protects sensitive product data, while analytics show exactly how each version performs.
Global enterprises struggle to keep branding aligned across divisions and distributors.
Catalogy enforces brand integrity automatically through reusable templates, approved typography, and locked color palettes.
Each catalog, regardless of language or location, looks, feels, and performs as part of one cohesive brand ecosystem.
Catalogy tracks every view, interaction, and engagement pattern across your digital catalogs.
You’ll know which product pages generate the most interest, which distributors engage most, and which content drives inquiries or orders.
These insights help marketing teams optimize layouts, help sales prioritize leads, and help leadership tie catalog performance directly to revenue.
What you can track with Catalogy Analytics:
Instead of guessing what your buyers value, you’ll know precisely which content drives inquiries, which distributors are most active, and which catalogs generate measurable revenue.
Whether you manage 5,000 or 50,000 SKUs, Catalogy scales effortlessly.
It supports multiple brands, markets, and product lines, all within one centralized environment built for enterprise complexity.
Teams can duplicate catalogs, apply localized data, and launch multi-language editions without disrupting design or structure. Every catalog remains consistent, branded, and instantly updatable.
No matter how vast your product data, Catalogy automates the process end to end, from data import to layout generation, and syncs changes across every version in real time.
Every printed catalog consumes budget, time, and resources, only to expire with the next price change. For enterprises managing thousands of SKUs and constant product updates, print simply can’t keep pace.
Catalogy eliminates print waste, replacing physical production with instantly updated, digital-first catalogs. No paper, just accurate, interactive content that buyers, distributors, and sales reps can access anywhere, on any device.
Beyond sustainability, this shift accelerates time-to-market and ensures every catalog aligns with your environmental, operational, and financial goals.
Catalogy is powered by Flipsnack — the technology behind some of the world’s most recognized brands.
Electrolux Group, a century-old leader in home appliances, faced a challenge many large companies know well. Their printed catalogs were expensive to produce, slow to update, and hard to share efficiently with trade partners across Europe.
The marketing team in Sweden, led by Fabiola Vidal, Digital Marketing Product Owner, set out to change that. Their goal was to replace printed materials with interactive digital catalogs that could evolve with their products and reflect Electrolux’s commitment to innovation and sustainability.
By moving to digital catalogs, Electrolux transformed how it creates, distributes, and measures product communication:
Integrated multimedia, like videos, product tags, maps, and tutorials, made their catalogs far more engaging and informative than print. Responsive design ensured a smooth experience on mobile, tablet, and desktop.
Electrolux now produces catalogs faster, updates them with ease, and tracks real engagement, all while reducing environmental impact.
Catalogy is built for companies that view their catalogs as revenue infrastructure, not design collateral. If you’re managing hundreds of SKUs, multiple regions, or complex product updates, this platform replaces chaos with clarity.
If you only need a nicer-looking PDF, you’ll probably overbuy. But if you want automation, collaboration, and measurable growth, Catalogy was designed for your scale.
Start with accurate product data, strong visuals, and consistent branding. Use a platform that connects data to design for real-time updates.
Catalogy automates this entire process from importing data to syncing every SKU, so your team builds once and updates everywhere.
You need structured product data, design templates, and a system to automate updates.
Catalogy connects directly to your ERP, PIM, or spreadsheets, generating interactive, always-current catalogs without manual work.
Absolutely. Digital catalogs update instantly, cost less, and are measurable.
Catalogy eliminates print waste with live, data-connected catalogs that sync automatically and track engagement across every device.
For small teams, basic tools may work. For enterprises, you need automation and data integration.
Catalogy leads the market, automating updates, enforcing brand consistency, and integrating with ERPs, PIMs, and CRMs.
You can share catalogs via links, embeds, or private access for partners.
Catalogy gives full control, password protection, regional permissions, and real-time analytics showing who views and engages.
