B2B catalog for manufacturers, distributors, and wholesalers

B2B catalog software turns product data into interactive catalogs built for trade selling, with tiered pricing, gated access, and SKU based ordering. Catalogy syncs product data from your ERP or PIM and generates a catalog per region, division, and distributor tier.

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Catalogy is powered by Flipsnack, the solution behind some of the world’s most recognized brands.

Automatically generate B2B catalogs from your product data

Catalogy generates B2B catalogs from the systems that already hold your product information, so a price change reaches every partner without a redesign and without resending links.

Connect any product data source

Products, variants, specs, images, stock levels, and multiple price lists flow in without anyone retyping a SKU.

Branded, interactive catalogs

Branded templates auto-fill with interactive content, keeping every region on-brand without designer review.

Distribute securely, collect orders

Publish on your domain, embed on your site, or share a private link. Buyers build an order in the catalog and it routes straight to the right rep.

What is B2B catalog software?

B2B catalog software helps manufacturers, distributors, and wholesalers turn product data into interactive catalogs built for trade buyers.
Instead of static PDFs that go stale, teams publish catalogs supporting tiered pricing, gated access, quote requests, and SKU based ordering.
Catalogy delivers this as a managed platform, with the ERP or PIM connection and branded templates set up by its own team.

Industries and teams that use B2B catalog software

Manufacturing

Turn heavy decks and PDFs into catalogs with specs, demos, and offline access for trade shows and site visits. Dealer networks work from one always current link.

Appliances and retail

One digital catalog that updates instantly across regions so retailers and distributors always see the right specs, pricing, and availability, and can send orders back in the same place.

Construction

Replace product binders with digital catalogs carrying specs, diagrams, cut sheets, and install guides, available on site so contractors can decide without calling head office.

How a B2B catalog differs from a B2C catalog

A B2B catalog is a different object from a consumer catalog, and the difference is mostly invisible on the page. It sits in pricing logic, access rules, and ordering behaviour. Catalogy is built around those three, which is where a general catalog maker runs out of room.

Dimension B2C catalog B2B catalog With Catalogy
Pricing One public price for everyone Tiered and negotiated price lists per customer group, usually confidential A separate catalog per buyer group, generated from one feed
Access Open to anyone with the link Login, password, or private link. Trade only, often per account Public, private, or password protected on your own domain
Ordering Single item add to cart, instant checkout SKU based bulk selection, minimum order quantities, wishlist or quote request Wishlists and quote requests in the catalog, checkout where it fits
Who decides One shopper A buying committee. The catalog is forwarded internally for approval Lists export as PDF or CSV so they survive being forwarded
Sales motion Self serve Rep led. Field sales open the catalog in front of the buyer, sometimes offline Trackable links and QR codes for trade shows and field visits
Update pressure Seasonal refresh Constant. A price change must reach every partner without resending links One ERP or PIM sync updates every catalog under the same link
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B2B catalog software for quote requests and orders

Most B2B buyers do not check out. They assemble a list and hand it to a rep. Catalogy is built around that quote first motion, and supports direct checkout where self serve genuinely fits.

Interactive product pop-ups

You can show SKUs, specs, images, stock, and the price for that buyer's tier inside the catalog itself, so a buyer never leaves the page to check a detail or email a rep for a number.

Wishlists and quoting software

Catalogy lets buyers select across the whole catalogue and build a list as they browse. They can export it as a PDF or CSV for internal approval, or send it straight to your team.

Catalogs that are always current

Update the source data once and every published catalog reflects it under the same link, with no resend to partners. The same live connection is what makes tiered pricing per buyer group possible without a separate file per account.

Multi region and multi language catalogs

Catalogy generates the whole catalog family at once: one per market, division, or partner tier, each with local pricing, local availability, and local language, all drawn from shared product data.

B2B catalog management that integrates with the stack you already run

If your product data lives somewhere that is not listed here, the Catalogy team builds the API connection with you, so nothing stays stuck in a system we do not already support.See how companies solved product catalog challenges, automated processes, and improved customer engagement with Catalogy
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ERP and PIM

Connect your ERP or PIM directly so products, specs, and price lists sync automatically, with no exports and no manual entry.

Zapier

Automate catalog actions across thousands of apps, so new products and price changes flow through your stack.

WhatsApp

Let buyers send pre-orders straight to the rep who owns the account, arriving in the channel your team already checks.

Analytics

Track views, clicks, and orders across every catalog, so you can see which accounts are engaged and which campaigns worked.

B2B product catalog case studies

See how companies solved product catalog challenges, automated processes,
and improved customer engagement with Catalogy

Flipsnack is a catalyst in the transition to a more sustainable business. It combines the feeling that a paper catalog gives with interactive and easy-to-use multimedia features that take the user experience to the next level.

Fabiola Vidal
Digital Marketing Product Owner

The catalog generator solution provided by Flipsnack has allowed us to significantly reduce non-sales tasks in our stores, saving valuable time on a daily basis. Our store teams are absolutely delighted. At the headquarters level, we truly appreciate the responsiveness of the Flipsnack teams and our shared motivation to further develop and enhance our catalogs.

Carla Michel d'Annoville
Pandora’s Retail Excellence Team

Frequently Asked Questions

What is B2B catalog management?
What is a B2B e-catalogue solution?